My marketing agency was recently asked to submit a proposal for an inbound marketing program for a B2B enterprise that offers consulting, software and analytics to its customers. We did what we always do: We started with background research to understand ...


In a recent strategic planning session, my communications agency realized a pattern among the past few years of client work: we do our best work, produce the most prolific results, and have the easiest time with organizations that do not have a Chief ...


Join us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno . The world is shrinking faster than we can imagine with rapidly increasing interconnectivity all across ...


Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk ...


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their ...


A mention is all well and good, but the question then becomes how effectively does the brand capitalize on that cultural alley-oop? From the looks of it, Eggo is missing its shot. The breakfast brand received a massive boost in interest thanks to the ...


Tinyclues, provider of a leading artificial intelligence (AI)-first marketing solution, today announced Charles Tyrwhitt as a new customer. The British-owned, global menswear retailer expects to run its first AI-driven email-marketing campaigns in November ...


The human face is a trove of demographic data. Using AI-enabled facial recognition, SAP Hybris Marketing Cloud helps marketers unlock that information. SAP's Hybris Marketing Cloud service is using artificial intelligence (AI) technologies, machine ...


The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Andrew Warner.


For outfielder Aaron Judge, the New York Yankees’ unlikely run to the precipice of a 2017 World Series berth is just the latest development on a path to becoming one of Major League Baseball’s most marketable young stars. Judge is arguably the most ...


For outfielder Aaron Judge, the New York Yankees’ unlikely run to the precipice of a 2017 World Series berth is just the latest development on a path to becoming one of Major League Baseball’s most marketable young stars@ Judge is arguably the most @@@

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