Co-owner and CEO of Wellington Group Marketing & PR, a Texas-based digital marketing, PR and social media firm. Though it’s a truism that all customers aren’t created equal, it’s a cliché that is especially accurate during the holidays. While ...


Many new businesses and startups are making the decision to not promote their business to baby boomers. As a result, they are missing out on an opportunity to reach an audience of more than 76 million people in the U.S. alone. Whenever we hear the term ...


You’ve developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can’t wait for it to drop into your subscribers’ inboxes. After all that work ...


Are your holiday marketing tactics already in place? The holiday season is fast approaching. And consumers are expected to spend about a trillion dollars. That means if you haven't incorporated a marketing strategy to boost holiday sales, you're already ...


Distributed Marketing, Salesforce's latest release, wants to help marketers add personalization to corporate-level marketing campaigns. The new product enables local, franchise, and partner marketers to add personalization and context to corporate ...


2018 is fast approaching, which means it’s time to plan your six-month marketing plan for your business. Having a clear plan where you know exactly what’s going to happen next in your business doesn’t just take the confusion away, but it also ...


Dec 15 (Reuters) - Radius Health Inc: * RADIUS HEALTH ANNOUNCES THAT THE COMMITTEE FOR MEDICINAL PRODUCTS FOR HUMAN USE (CHMP) WILL ISSUE A THIRD DAY-180 LIST OF OUTSTANDING ISSUES IN ITS REGULATORY REVIEW OF ABALOPARATIDE-SC, A BONE BUILDING AGENT FOR THE ...


Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSP…WTF??) makes it difficult to understand what's what. The key for marketers, however, is to stay objective-driven, look beyond ...


In May, Apple announced in an exclusive interview with CNBC's Jim Cramer that it was creating a $1 billion Advanced Manufacturing Fund, whose primary purpose would be to invest in domestic job creation. This was amid an environment of rising economic ...


Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable ...


Determining a marketing budget can be frustrating@ Are you investing enough@@@ Are your marketing dollars being applied in the most efficient way@@@ How do you know if what you’re doing is working@@@ There are subjective answers that are easily disprovable @@@

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